Identifying who is visiting your website is important for B2B businesses for the purposes of lead generation, firmographic reporting, lead qualification, and personalization. A1WebStats is one of the MANY SaaS providers that offer IP to company data. However, every product comes with its own set of drawbacks. Some users
In today’s digital landscape, a powerful Customer Relationship Management (CRM) platform is essential for B2B businesses. Salesforce stands out as one of the most widely used and highly regarded CRMs, offering a range of products and services that is hard to beat. With nearly 62% of companies in USA using
In an increasingly competitive market environment, businesses must go above and beyond to attract and retain customers. This requires delivering personalized interactions, customized product offerings, and tailored customer experiences that distinguish your brand from the competition. Customer segmentation is a key to achieving this level of customization, and you
Tracking website behavior through analytics is one of the best ways to optimize customer conversion rates for your products or services. And Hotjar is one of the most popular software options that help you with it. Besides its user-friendliness, Hotjar offers flexibility and diversity in analyzing what site visitors like.
You work hard to build lasting relationships with suppliers, & SaaS providers, But the B2B buying process is often long and complex. Unlike the lightning world of B2C, the B2B sales cycle is slow, involving several decision-makers who you have to persuade. In fact, there can be as many as
If you are a professional translator or you own a brand that markets your products to a wide market across multiple regions, translating marketing content is important if you want your target audience to accept your brand and also meet your revenue target. Marketing content should resonate with the
Updated on 16th Feb, 2023. Customer data is fragmented. The sheer amount of data a business collects while engaging customers digitally makes avoiding fragmentation unlikely. You have several marketing channels, touchpoints, platforms, and a need to push and pull data to/from multiple sources. The data is also acquired for
Since the birth of the internet in the early 80s, communication and information dissemination have been so revolutionized that people can stay connected and informed virtually. With the rise of social media, everyone was suddenly given a chance to shine. Social media have become so embedded in society that
Updated on 13th Feb, 2023 by Nilangan Ray DEFINITION Revenue marketing refers to the holistic process of identifying specific channels in marketing that offer revenue growth and aligning sales and marketing efforts with revenue. In this form of marketing, a more comprehensive approach is followed where both the marketing
Businesses have to start from scratch, which is something they all have in common. At this stage, they often face the hard task of building brand awareness. Unsurprisingly, trying to build a loyal customer base and get consumers to develop trust in the brand can be a tough and grueling
