Software as a service has become the preferred alternative over in-house technology setups for a good reason- It’s easily accessible, scalable. It can meet almost every business and individual needs. When Salesforce launched its SaaS product, they completely changed the game for businesses. Despite all these benefits, SaaS can
Gone are the days when marketing was a one-way street. All companies had to do back in the day was write great copy carefully, avoiding the slightest indications of a negative quality, put some amazing strategically taken pictures of their products and get it out to get customers. But
One of the most common misconceptions when it comes to social media marketing for B2B is that channels like Facebook and Instagram are only meant for B2C. Only LinkedIn and Twitter are meant for B2B. But here’s the thing. In this day and age where customers are a
A high-performing sales team or a winning marketing campaign at its core is a mix of a few essentials – the right strategy, the right data, and the right technology to boost efficiency. Consider email marketing for example – a successful campaign inevitably requires a well-thought-out strategy with
Leads are the lifeblood of any business operation. It doesn’t matter how good your service or product is; the chances are multiple other businesses are offering the same product/service. If you don’t have customers to pay for it, it is going to be hard for your business to survive in
Imagine if you were able to predict how your leads will react to your interactions with them in the future. You would know which offers to send and when. You will also know when it is best to back off from trying to sell, and when another interaction like sending
It doesn’t need to be said that having leads turn into customers is one of the most important aspects of any business. Lead conversions help pave the way for businesses to grow, creating opportunities for more potential sales, referrals, and positive reviews as well as more satisfied, loyal customers.
Broadly defined, getting to the point where you can start a conversation with your potential buyer is known as the lead generation process. Leads are mostly associated with sales but inbound lead generation is largely a part of marketing. Whether you are writing blogs to attract an audience or organizing
Hubspot is hands down one of the most revolutionary marketing service providers out there. A few years ago, the company set out on a journey to identify and get rid of the annoying, complicated and ineffective advertising techniques that have been in use in the traditional marketing scenario for
The most recent study by Hubspot suggests that almost 61% of marketers find generating traffic and generating leads to be two of the biggest challenges they face in business. And according to BrightTALK, 53% of them spend half their marketing budget on lead generation. Many business owners are
