Updated on 2nd May, 2024. Thousands of visitors come to your website every month, and only a handful of them become “leads” by signing up or providing their contact information. Everyone else leaves and
Businesses using Google Analytics are in a plight right now. On one hand, Google has decided to sunset Universal Analytics (the one that you currently use) and shift to Google Analytics 4 (with no data
This blog post is a shortened version of our eBook – Zero Communication Alignment. The full eBook contains more content, insights from experts, a case study, an infographic, market data, stories of alignment, and much
If you have an iPhone, you might want to use an Airpod since it makes for a seamless experience. You might have liked another set of headphones better, but the convenience of being in a
Updated on 18th October, 2025 You run campaigns across different platforms and the goal from all of these campaigns is to bring visitors to your website. In reality, most visitors don’t convert immediately — they
Article Updated on 12th July, 2024. The digital landscape allows businesses to reach new audiences at a rapid pace. But, that comes at a price. Reaching more people means that you are now
Updated on 15th June, 2024 It is not hard to determine purchase intent in the world of digital sales. With proper tracking of behavioral patterns, you can find out which prospects are gesturing buying
Updated on 10th April, 2025. A chief revenue officer is someone who is responsible for the revenue generation of any business. Someone who can identify opportunities that can result in measurable sales and
Updated on 13th Feb, 2023 by Nilangan Ray DEFINITION Revenue marketing refers to the holistic process of identifying specific channels in marketing that offer revenue growth and aligning sales and marketing efforts with revenue.
All businesses, irrespective of the industry and irrespective of whether it is B2B or B2C, strive for one thing and one thing only – generate more sales and increase revenue. Breaking down a
If you are eager to turn your website into a lead-generation machine, you have likely already faced one or more of these challenges: Anonymous visitors leaving without a trace, making it hard to know
The B2B Marketing Playbook for Third-Party Data Is Now Irrelevant. For over a decade, marketers have been renting data as they operated in a landscape dominated by third-party cookies. Third-party cookies are being phased out.
Not too long ago, a customer’s value was recorded on a simple, digital ledger. Now, customer value is recorded and perceived through a complex, multidimensional framework and myriad, continuously unfolding, deep, and interconnected multidimensional signals
The average website conversion rate across the world of digital marketing has remained the same for several years at 2.35%. However, the top-performing companies in the industry report conversion rates of 5.31% and more, effectively
Did you know that 28% of email addresses in B2B databases become outdated on an annual basis? This means that more than one-third of contact data loses value every year! Imagine all the
