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Lead Scoring vs Signal-Based Selling: What’s Better for Modern B2B Sales?
We are living in the era of buzzword-driven marketing. The fancier the term and the more AI it has, the better it’s going to be… Or, is it? Lead scoring is no new
Marketing
Top Account-Based Marketing (ABM) Agencies of 2025
Did you know that businesses that implement ABM initiatives see a 97% increase in ROI as compared to those employing other traditional marketing strategies? That is the power of account-based marketing! Marketing
Marketing
Cookieless Marketing in 2025: Strategies and Tools for a Privacy-First World
The future is cookieless! No, we don’t mean actual cookies. We are talking about digital cookies—the little snippets of code marketers can use to track user behaviors once they visit a certain website—specifically, third-party cookies.
Marketing
Buyer Intent Data in 2025: Definition, Types, Strategies & Best Providers
Generating quality leads is still considered the biggest challenge among marketers. In fact, over 80% of new leads never convert into sales. Prospects may love your product but may not be ready to buy, or
Marketing
Top 10 Website Traffic Analysis Tools for 2025
Looking for a website traffic analysis tool? Here are our top picks for 2025 covering both free and paid options. When talking about traffic analysis, we usually think of understanding which pages get