Updated on 2nd May, 2024. Thousands of visitors come to your website every month, and only a handful of them become “leads” by signing up or providing their contact information. Everyone else leaves and
Businesses using Google Analytics are in a plight right now. On one hand, Google has decided to sunset Universal Analytics (the one that you currently use) and shift to Google Analytics 4 (with no data
This blog post is a shortened version of our eBook – Zero Communication Alignment. The full eBook contains more content, insights from experts, a case study, an infographic, market data, stories of alignment, and much
If you have an iPhone, you might want to use an Airpod since it makes for a seamless experience. You might have liked another set of headphones better, but the convenience of being in a
Updated on 18th October, 2025 You run campaigns across different platforms and the goal from all of these campaigns is to bring visitors to your website. In reality, most visitors don’t convert immediately — they
Article Updated on 12th July, 2024. The digital landscape allows businesses to reach new audiences at a rapid pace. But, that comes at a price. Reaching more people means that you are now
Updated on 15th June, 2024 It is not hard to determine purchase intent in the world of digital sales. With proper tracking of behavioral patterns, you can find out which prospects are gesturing buying
Updated on 10th April, 2025. A chief revenue officer is someone who is responsible for the revenue generation of any business. Someone who can identify opportunities that can result in measurable sales and
Updated on 13th Feb, 2023 by Nilangan Ray DEFINITION Revenue marketing refers to the holistic process of identifying specific channels in marketing that offer revenue growth and aligning sales and marketing efforts with revenue.
All businesses, irrespective of the industry and irrespective of whether it is B2B or B2C, strive for one thing and one thing only – generate more sales and increase revenue. Breaking down a
Did you know that 28% of email addresses in B2B databases become outdated on an annual basis? This means that more than one-third of contact data loses value every year! Imagine all the
A few years ago, all you could do on LinkedIn was create a digital resume repository. Today, LinkedIn has become the definitive B2B growth engine where high-value deals are created and developed. It has over
In earlier days, just counting “Thank you” page views gave the impression of easy form submission tracking. But marketers know B2B lead submission goes well beyond such simple tracking. This is not to say that
As the sales leader of your organization, you are most likely to face one or more of these questions every quarter: Is our business effectively positioning its offerings to outperform the competition? Are
Early in digital marketing, a landing page was a simple digital handshake providing a headline, a form, and waiting. Now, the strategic ground has seismically shifted. Though the average landing page conversion rate is 2.35%,
