Sales has always been a numbers game. You have probably heard it a gazillion times from sales trainers, account managers, revenue leaders, and their grandmothers. As summed up by George W. Dudley in his book,

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Paras 14 hours ago

In the past, personas were often fictional characters based on intuition. Today, it is dynamic, verifiable data, which has proven to transform business outcomes. A buyer persona is not just an abstract marketing exercise for

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Kalpna Rokade 15 hours ago

When digital marketing first began, lead qualification was more of a more art than a science, relying on intuition and manual list-scrubbing. Many leads were unqualified, wasting up to 50% of their time on unproductive

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Paras 4 weeks ago

In the middle of over-automation & AI everything, one concept still exists in B2B marketing: lead scoring.     At first, it might sound like an obsolete tactic from the early MarTech days, but that

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Paras 2 months ago

For those familiar with the Software as a Service (SaaS) industry, you likely recall the days when buying software was akin to securing a mortgage. First, there was a demo, then a discovery call, followed

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Paras 2 months ago