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Lead Scoring Best Practices: A Definitive Guide to Converting High-Intent Buyers
When digital marketing first began, lead qualification was more of a more art than a science, relying on intuition and manual list-scrubbing. Many leads were unqualified, wasting up to 50% of their time on unproductive
Marketing
Lead Scoring Trends In 2025
In the middle of over-automation & AI everything, one concept still exists in B2B marketing: lead scoring. At first, it might sound like an obsolete tactic from the early MarTech days, but that
Marketing
What Is Product-Led Growth in 2025? SaaS Trends, Metrics, and AI Strategies
For those familiar with the Software as a Service (SaaS) industry, you likely recall the days when buying software was akin to securing a mortgage. First, there was a demo, then a discovery call, followed
Marketing
Lead Generation Trends Every GTM Leader Must Know in 2025
Lead generation is a familiar yet overused term within virtually every B2B organisation. However, if you were at our table with a CMO, SDR leader, RevOps leader, and you, we wouldn’t be discussing
Marketing
How to Use Pipedrive for Marketing Automation: Features, Integrations, Benefits, and Best Practices
Originally launched as a simple, intuitive, and user-friendly CRM software, Pipedrive has since evolved into a comprehensive sales and marketing platform—with features that can enable your business to manage the entire customer journey lifecycle in