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How to Track Form Submissions Accurately in GA4 and Salespanel
In earlier days, just counting “Thank you” page views gave the impression of easy form submission tracking. But marketers know B2B lead submission goes well beyond such simple tracking. This is not to say that
Marketing
Sales Intelligence Platforms: Complete Guide for Modern B2B Sales Teams
As the sales leader of your organization, you are most likely to face one or more of these questions every quarter: Is our business effectively positioning its offerings to outperform the competition? Are
Marketing
Top 7 Best Practices for B2B Landing Pages in 2026 and beyond
Early in digital marketing, a landing page was a simple digital handshake providing a headline, a form, and waiting. Now, the strategic ground has seismically shifted. Though the average landing page conversion rate is 2.35%,
Marketing
AI Lead Generation: From Volume to Precision in 2025 and beyond
Sales has always been a numbers game. You have probably heard it a gazillion times from sales trainers, account managers, revenue leaders, and their grandmothers. As summed up by George W. Dudley in his book,
Marketing
How to Create Buyer Personas That Drive Growth – B2B Buyer Personas 2.0
In the past, personas were often fictional characters based on intuition. Today, it is dynamic, verifiable data, which has proven to transform business outcomes. A buyer persona is not just an abstract marketing exercise for
















