Lead scoring is a methodology to rank leads against a scale (usually 0-100) in numerical values. A lead scoring model is used to tailor-fit this methodology for your product or service. It is supposed to ensure that the higher a lead is scored the more likely he/she/they are to buy
In Q2’22, Google made $7.34 billion in revenue from advertising. That shows marketers are spending money heavily on advertising. But the question is, are they getting adequate results? As John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which
Every new customer you acquire carries a hefty price tag. Stats say that an average SaaS business runs through 92% of its first-year revenue on customer acquisition. The overall customer acquisition costs have gone up by 60% over the past five years. Another fact to keep in mind
Possessing leaders in your marketing agency is more than someone having a high-ranking title. A great leader must have the ability to take on every level of responsibility in business. Because the fact is that leadership is universal. And if your goal is to foster great leaders in your
Look around, and you will find that whatever you can think of is probably sold by someone else. This makes it difficult for you as you will be venturing into an already occupied space. However, competition is good as there is a demand, which translates into potential growth and business
It can take time to generate leads and it can prove challenging to turn those leads into customers. But by adopting the following nine strategies, you can more effectively convert leads into paying consumers. 1. Analyze Lead Conversion Metrics When looking at how to turn more leads
For a business operating online, data is its biggest asset. And, more importantly, the data needs to be stored safely and securely while keeping customer privacy in mind. Your data is critical, and you can’t afford to take any chances with its security. It’s now more important than ever for
Copywriting isn’t just about creating interesting and compelling content. It’s also about using the right techniques to ensure the right people see your content. If you’re a small business owner, it’s important to learn the basics of SEO copywriting to rank higher on search engine results pages (SERPs) and
One of the hardest questions for lawyers to answer, as well as one of the toughest questions for lawyers to answer, is “how do I get more leads?” You’ve built your firm, you’ve marketed your heart out, you’ve hired a fantastic team and you know you can take on
There are numerous benefits to getting feedback from your customers. You can learn about the needs of your market, improve products and services based on those needs, and boost loyalty in the process. The only thing that’s holding you back from getting feedback from your customers is knowing how to
