It can take time to generate leads and it can prove challenging to turn those leads into customers. But by adopting the following nine strategies, you can more effectively convert leads into paying consumers. 1. Analyze Lead Conversion Metrics When looking at how to turn more leads
For a business operating online, data is its biggest asset. And, more importantly, the data needs to be stored safely and securely while keeping customer privacy in mind. Your data is critical, and you can’t afford to take any chances with its security. It’s now more important than ever for
Copywriting isn’t just about creating interesting and compelling content. It’s also about using the right techniques to ensure the right people see your content. If you’re a small business owner, it’s important to learn the basics of SEO copywriting to rank higher on search engine results pages (SERPs) and
One of the hardest questions for lawyers to answer, as well as one of the toughest questions for lawyers to answer, is “how do I get more leads?” You’ve built your firm, you’ve marketed your heart out, you’ve hired a fantastic team and you know you can take on
There are numerous benefits to getting feedback from your customers. You can learn about the needs of your market, improve products and services based on those needs, and boost loyalty in the process. The only thing that’s holding you back from getting feedback from your customers is knowing how to
Source While supply chains are still experiencing problems across the globe, eCommerce continues to explore new avenues and thrives under change. At times, it can feel like online commerce is always changing, but the following trends are likely to stick around for years and years to come.
Product-led growth (PLG) companies are taking the market by storm. Products like Calendly or Zoom or Slack sell themselves. The end-users of software solutions are now well informed, know a lot about the products and their capabilities, have a lot of options, and are purchasing even without talking to salespeople.
IT help desks are considered the best way to take calls from IT users across the country. So, why do some business owners refuse to use them? While cash flow and stubbornness can play a factor, a bad IT help desk experience is usually why employers stay away
B2B businesses that generate inbound leads from their website have one thing in common – an embedded meeting scheduling form. And, one of the most commonly used tools for this is Calendly. Now, once the leads get acquired, they are passed to the sales reps. Sales reps need the leads
Businesses using Google Analytics are in a plight right now. On one hand, Google has decided to sunset Universal Analytics (the one that you currently use) and shift to Google Analytics 4 (with no data migration!). And, on the other hand, regulatory bodies in Europe are cracking down hard on
