This blog post is a shortened version of our eBook – Zero Communication Alignment. The full eBook contains more content, insights from experts, a case study, an infographic, market data, stories of alignment, and much more. You can read/download it for free from here. Introduction Marketing and Sales
In B2B, the buyer’s journey isn’t very linear. Prospects engage with a brand from an average of 10 channels before making a purchase. With so many marketing channels to handle, marketers are faced with the challenge of tracking which particular touchpoint or campaign impacted the conversion of a prospect.
Never lost a single customer- said no marketer ever. Customer churn is a common reality in every business, and a data-driven approach is necessary to manage it. Let us start with the basics. What is Customer Churn? Customer churn represents the rate at which customers stop using your
There are two ways to market a brand or a product – one where you ring up people and tell them about it, and one where you put the information out and spread the word out for the right people to see. The latter is inbound marketing. Simply
This blog post is a collective index of everything we have written about lead qualification (with an emphasis on lead scoring) throughout the years organized progressive as chapters. If you are trying to get started with lead qualification, scan the index and read the articles that you think can help
What is Lead Qualification? Lead qualification is the process of filtering out leads who are actually likely to purchase from you. This is done by marketing teams using lead data. If marketing qualification is done perfectly, sales will get leads that are already qualified for sales. But, if the marketing
Lead generation is the process of acquiring prospects who are likely to find your product or service useful. The phrase “sales lead generation” is often used to describe generation of leads for sales with a focus on sales-centric strategies (like account-based marketing or outbound). But, the phrase is not limited
Due to the circumstances surrounding the covid-19 global pandemic, people have had to put a hold on any sort of event that would involve physical interactions. Research from Gartner shows that 68% of CMOs needed to cancel or postpone customer-facing marketing events as a result of the global pandemic.
When it comes to content marketing, many things come together that make a strategy work. You create your content, and your viewers will read your content and move on with their lives. That is unless you have a call to action (CTA). Call to action is what drives your viewers
As the B2B advertising landscape keeps evolving, many marketers and businesses struggle to keep up and harness valuable, accurate data to expand their audiences and deliver successful B2B campaigns. This results in an unprofitable ad spend and a loss of potential customers. The truth is that data quality can’t
