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Featured

Can I Know Who Is Visiting My Website? Yes, But There is a Catch!

Updated on 2nd May, 2024. Thousands of visitors come to your website every month, and only a handful of them become “leads” by signing up or providing their contact information. Everyone else leaves and many of them never come back. To put it into perspective, most of your

Nilangan Ray 2 years ago

Featured

Google Analytics Alternatives: Beyond the EU Bans and UA Shutdown

Businesses using Google Analytics are in a plight right now. On one hand, Google has decided to sunset Universal Analytics (the one that you currently use) and shift to Google Analytics 4 (with no data migration!). And, on the other hand, regulatory bodies in Europe are cracking down hard on

Nilangan Ray 4 years ago

Sales and Marketing Alignment - Salespanel

Featured

Sales and Marketing Alignment: Can Alignment Be Achieved Without Communication?

This blog post is a shortened version of our eBook – Zero Communication Alignment. The full eBook contains more content, insights from experts, a case study, an infographic, market data, stories of alignment, and much more. You can read/download it for free from here. Introduction Marketing and Sales

Nilangan Ray 5 years ago

Featured

Avoid Getting Locked Into Any Product’s Ecosystem And Create the Best Customer Acquisition System With Pluggable Economics

If you have an iPhone, you might want to use an Airpod since it makes for a seamless experience. You might have liked another set of headphones better, but the convenience of being in a hassle-free ecosystem precedes your will for a better pair of headphones. And why would it

Nilangan Ray 5 years ago

Trending

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Lead Scoring and Qualification

B2B Lead Scoring: Guide and Best Tools for 2024

Article Updated on 12th July, 2024. The digital landscape allows businesses to reach new audiences at a rapid pace. But, that comes at a price. Reaching more people means that you are now exposed to more unqualified leads, those that would never buy from you. And, if you

Nilangan Ray 2 years ago

buy signal

Lead Scoring and Qualification

10 Buying Signals to Identify Prospects Who Are Sales-Ready

Updated on 15th June, 2024 It is not hard to determine purchase intent in the world of digital sales. With proper tracking of behavioral patterns, you can find out which prospects are gesturing buying signals at any scale, whether you have 10 leads or 10,000 leads. In sales, timing

Nilangan Ray 2 years ago

Lead Generation

B2B Lead Generation Strategies and Tools for 2021

All businesses, irrespective of the industry and irrespective of whether it is B2B or B2C, strive for one thing and one thing only – generate more sales and increase revenue. Breaking down a business, the goal of all teams collectively is of course to increase revenue. But the

Bhagya Rose and Nilangan 5 years ago

Recent

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Marketing

15 Best Website Visitor Tracking Software for B2B in 2026

If you are eager to turn your website into a lead-generation machine, you have likely already faced one or more of these challenges: Anonymous visitors leaving without a trace, making it hard to know who’s truly interested in your products or services, Limited visibility into user journeys, which leaves

Paras 3 weeks ago

Marketing

B2B First-Party Data Collection: Methods, Examples, and Activation

The B2B Marketing Playbook for Third-Party Data Is Now Irrelevant. For over a decade, marketers have been renting data as they operated in a landscape dominated by third-party cookies. Third-party cookies are being phased out. Due to regulatory shifts, a 2021 Merkle report states that 88% of marketers say collecting

Paras 3 weeks ago

Data Platform

Customer Data Integration: 8 Best Practices for a Single Customer View

Not too long ago, a customer’s value was recorded on a simple, digital ledger. Now, customer value is recorded and perceived through a complex, multidimensional framework and myriad, continuously unfolding, deep, and interconnected multidimensional signals whose elements layer upon one another. Gartner has estimated the cost of poorly managing the

Paras 4 weeks ago

Marketing

Conversion Rates by Industry: Benchmarks, Trends & How You Compare (2026 Guide)

The average website conversion rate across the world of digital marketing has remained the same for several years at 2.35%. However, the top-performing companies in the industry report conversion rates of 5.31% and more, effectively doubling their profit with the same amount of traffic. In the years to come, we

Paras 4 weeks ago

Marketing

12 Best B2B Data Providers to Fuel Your GTM Strategy in 2026

Did you know that 28% of email addresses in B2B databases become outdated on an annual basis? This means that more than one-third of contact data loses value every year! Imagine all the hours your sales team grinds to build your company’s contact database. Feels like such a

Paras 2 months ago