Updated on 20th June, 2024 Digital marketing is on a growth spree, but does that mean traditional marketing is dead? Not by a long shot. Marketers have more options they can cope with. However, sometimes, returning to basics can form the basis of an effective marketing strategy.
Updated on 18th June, 2024. It is no secret that B2B sales cycles are long. Marketing and sales teams must work together to navigate these long and complicated cycles successfully. But what if they are not on the same page? That is when chaos ensues. Enter lead nurturing, the
Updated on 15th June, 2024 It is not hard to determine purchase intent in the world of digital sales. With proper tracking of behavioral patterns, you can find out which prospects are gesturing buying signals at any scale, whether you have 10 leads or 10,000 leads. In sales, timing
Updated on 10th June, 2024 A lead is a person or business that might have an interest in what you are selling. Without leads, sales and marketing teams will have little to work with as leads directly correlate to revenue. So, to increase revenue, you need to generate leads.
Updated on 10th June, 2024 Imagine the frustration of manually handling a large volume of data, sifting through uncountable paperwork, and manual data entry. Horrible, right? On top of it, if an error occurs, that’s the beginning of another tragic story. Thankfully, data processing can largely be automated
Updated on 6th June, 2024 Hot Take: You are leaving money on the table by not implementing the full-funnel attribution model. The B2B sales cycle is incredibly long. As per a recent report, it takes almost 40 touches to close a complex B2B deal. It means — in
Updated on 2nd June, 2024. With the emergence of digital marketing that has brought global reach even to the smallest of businesses, the need for qualifying leads has become more relevant than ever. This is primarily because easy access to lead generation can generate both qualified and unqualified leads.
Updated on 2nd June, 2024. There is a belief from the business world that has far outdated the existence of the internet or even electronics: “The best way to sell is direct.” This belief is a postulate of salesmanship, but website selling, social media, or other digital means are
Updated on 1st June, 2024 The industry standard for website tracking and data collection throughout all these years has been to rely on cookies, use third-party tags, and use pixels. However, there have been some significant shifts in the industry that have made things a bit more complicated.
Updated on 9th January 2025 As a digital marketer, if you have ever run a Google ad or a PPC campaign, chances are you have heard about GCLID and UTM parameters. These URL tracking parameters are imperative to monitoring and analyzing the success of any online marketing campaign.
