Leadfeeder is a lead generation software that identifies companies who visit your website and leave without signing up and helps you generate more leads through this process.
Salespanel is a marketing enablement software that helps customers identify, track, qualify and nurture leads and create a seamless data synchronization process between sales and marketing. One of Salespanel’s features is also identifying companies visiting your website which is why the comparison comes up.
We were using Leadfeeder and the information we got from it didn't have the extra push we needed. Our whole team tested out Salespanel and they were all pretty happy with the product. We also discovered that Salespanel is the best priced tool based on quality pricing.
Salespanel has provided much needed sales intelligence to our sales reps which helps them close more deals. Overall, Salespanel has been super helpful for us and the team is extremely happy.
Let's take a closer look at differences:
Like we have mentioned before, Leadfeeder is primarily a lead generation software. The goal of Leadfeeder is to help you identify companies who visit your website and follow up with them to convert them. So, essentially it is helpful for your sales process.
Salespanel operates as a marketing product and helps you track your visitors to:
- Monitor marketing campaigns and adverts and identify the best performing campaigns, keywords, ad copies, traffic sources, etc.
- Aggregate leads and create a central data platform
- Sync data with sales in real-time
- Segment and score leads based on individual, company and behavioral datasets.
- Nurture companies and leads with personalized campaigns and run low cost advertising
- Use sales data to personalize nurturing
- Identify companies visiting your website and provide prospect lists for lead generation (like Leadfeeder).
Now that we have addressed how both products serve towards different goals, let us now address the elephant in the room- the feature that both products share in common: company identification. Both Salespanel and Leadfeeder identify companies who visit your website anonymously. Both products also provide you a list of prospects/decision-makers from these identified companies for you to follow-up. Almost all products who help you ethically identify companies from your website use a very similar technology under the hood. So, needless to say, you will find similarities in identification rates.
Your visitors are more likely to be identified if they are from bigger companies. However, this creates a catch 22 situation. If they are bigger companies, it might be really hard to reach the person who visited your website initially. You can make a guess but identifying the person is close to impossible while using ethical means. For this reason, Salespanel helps you use the company data to nurture these visitors with personalized content, run account based marketing and convert them. When they convert, Salespanel automatically captures them and merges the sessions. With Salespanel, company identification does not only work for semi-cold follow-ups. Salespanel helps you connect with these visitors in meaningful ways.
Salespanel has complete control of tracking from day one. We use our own tracking and analytics engine. Leadfeeder on the other hand previously relied on Google Analytics for the data. After Google made an update that restricted third parties the access to the data that they needed, Leadfeeder users were made to use Google Analytics along with Leadfeeder’s own tracking system. Salespanel was not affected by this. You can read more about it in this blog post.
Salespanel provides actual real-time tracking and data sync. Not one hour, not two hours but instant tracking and sync. For example, as soon as a lead is captured or as soon as they do something, the data is updated not only on Salespanel but also on places where an integration is active. A lot of use cases open up with this and we have discussed some of them on our blog and helpdesk.
Salespanel is a data platform that enables multiple sales and marketing use cases. Salespanel acts an aggregator and facilitator of lead and customer data. Salespanel tracks every single visitor on your website. Not only does it identify companies from your website, it also captures individuals from your forms, lead magnets, live chat, etc.
Salespanel’s centralized data platform helps you run various automation systems, improve customer experience and funnel information to other tools in your ecosystem. Read more about it here.
Leadfeeder provides a segmentation tool that helps you segment companies visiting your website to help you prioritize prospects that are relevant for your business.
Salespanel provides a segmentation tool that helps you qualify leads based on personal (not private), firmographic, advertising and behavioral data. Segments work in real-time and work for individuals, companies and even anonymous visitors. Segments can be used to qualify leads and filter out those who belong to your ICP. Segments enable various use cases from simple ones like triggering a message to sales through Gmail or Slack when leads perform a desired action or when leads are marketing qualified to high value use cases like content personalization and low cost customer acquisition.
Salespanel's segmentation module also uses our two-way sync system which will help you segment your leads not only using marketing data but also data fetched from your CRM. All of these data attributes can help you run highly targeted low cost advertising (like on Facebook) using B2B Advertising API.
Here are some example use cases:
- Create deals on CRM when leads are marketing or product qualified.
- Notify sales in real-time when high value accounts are detected.
- Send highly targeted nurturing sequences based on lead behavior.
- Export leads when they reach a lead score.
- Retarget qualified leads and improve advertising ROI
- Segment contacts based on data provided by sales on CRM
Salespanel helps you qualify leads using rule-based lead scoring. Lead scoring can be used to qualify individual leads and companies based on different profile and behavioral datasets. You can assign positive points and negative points based on desirable and undesirable information and actions. Leads keep accumulating points and when they reach a minimum threshold, they are deemed qualified for the next phase. You can read more about it here. Leadfeeder does not offer this feature.
As we progress through the comparison, it is becoming more apparent that Salespanel helps you in your complete marketing lifecycle rather than just lead generation. But, since we are doing a direct comparison, we will take this pricing analysis considering similarities between the two products.
Salespanel and Leadfeeder are priced differently. Salespanel’s pricing is based on the number of unique visitors that are tracked from your website and Leadfeeder’s pricing is based on the number of companies identified from your website. Salespanel’s pricing starts at 49$ per month for tracking 1000 unique visitors. Leadfeeder’s pricing starts at 69$ per month for tracking 100 leads.
It looks pretty straightforward however, we would like to point out that if you are paying for companies identified, you might end up spending on bad leads or even wrongly identified ISPs. Both Salespanel and Leadfeeder try their best to blacklist ISPs but some can still get in. On Leadfeeder, you have to hide these bad leads to get your credit back. You do not have to worry about this on Salespanel as we charge on the amount of unique visitors and not identified companies.
Businesses whose target customers are companies with more than 100 employees have a match rate of around 10-25%. This would mean that for the 49$ plan, Salespanel can identify around 100-250 companies. You would end up paying somewhere from 69$ to 149$ on Leadfeeder.
Salespanel also has other plans like Growth and Scale that help in high value use cases and provide premium features. Our Growth plan starts at 249$ per month. The plans on Leadfeeder are not tiered.
Michal Zielenkiewicz, CEO, RST Bialystok
I think it is clear by now that both products serve different purposes while having a few things in common. The similarities between both products begin and end with company identification. If you are looking purely for a tool that helps you identify companies to follow up, you can try out both tools and compare the data. If you need a tool to control your marketing and move customers through the buying process, you should definitely check out Salespanel.