Identify up to 67% of your website visitors with Salespanel, that's a full 30% more than our closest competitor. Pair the data with real-time customer journey tracking, B2B lead scoring, and prices more affordable than Dealfront, and you have a winner in hand!
In 2023, Leadfeeder merged with Echobot and came under the Dealfront banner. However, after several experimentations, Leadfeeder has returned to its base price of €99/month. Nonetheless, the significant pricing hike (almost doubling the cost per lead) and overall changes to the product's structure have left Leadfeeder customers seeking alternatives.
Whether you are an existing Leadfeeder customer looking for alternatives or are exploring your options for lead generation tools, this article will do an existing dive-down of Leadfeeder and help you pick the right alternative for your sales and marketing requirements.
Leadfeeder was a lead generation tool that identified companies visiting your website. These companies served as potential leads for your sales reps. The tool also provides analytical data of your accounts, helping you track how target accounts engage with your website.
Dealfront came into existence after the merger of Leadfeeder and Echobot. It is a go-to-market platform that gives sales and marketing teams the data, applications, and insights they need to find leads and close deals.
The transformation of Leadfeeder into Dealfront, post-merger with Echobot, has presented significant challenges for its customer base. The platform, which earlier was a simple tool to identify B2B website visitors, has morphed into a more complex product.
Perhaps the most striking change is the dramatic hike in pricing. After many attempts at experimenting with the pricing, Leadfeeder has returned to its base price of €99/month. But, there’s a catch! You now only get half of the credits!
With rates across the board now 2–4 times higher than their previous offering, many legacy customers are left questioning the cost-benefit ratio. Coupled with a suite of new features and a shift in strategic positioning that may not align with the needs of Leadfeeder's original customers, the company has forced long-standing users to reassess the value and relevance of Dealfront for their specific business needs and budgets.
Apart from pricing, those seeking alternatives will also consider match rates and data accuracy.
Does Leadfeeder/Dealfront offer superior data compared to its competitors? Is Leadfeeder/Dealfront's data quality in Europe enhanced due to its significant focus on the region?
Before addressing these questions, it's important to understand how the technology works. The technology behind Leadfeeder and most other products that identify companies visiting your website is fairly identical. Mid-market and Enterprise companies have a specific DNS pool where computers from the network browse through. So, all employees visiting from a company’s IP pool can be identified and tagged accordingly. And, if you have B2B visitors on your website, a product can identify the companies where your visitors work. It's fairly simple.
This is how all products in this space provide you with data. Over time, the data was further strengthened with third-party data as data providers started building their own databases or aggregating data from third-party vendors.
To answer your question, in most scenarios, the small differences in data you will see among the best alternatives and Leadfeeder are not going to affect your bottom line. However, it's important to try out the alternatives that match your requirements side by side and compare the data.
In theory, yes, but in reality, NO! If you're an existing user of Leadfeeder or similar tools, you already know what we're talking about. However, for businesses that have just started looking into these types of products, it's important to understand the reality.
Leadfeeder currently provides you with 50 credits for €99/month. If you needed 50 leads, you would think that this would be sufficient. However, the technology is hit or miss. On average, depending on your traffic, Leadfeeder may only identify around 30% of companies. That means if you had 1000 visitors, only 300 of them would be identified. However, out of these 300, many may be wrongly identified, unqualified, or businesses you simply can’t approach. For example, if the tool identifies a company that has 1000 employees and only one of them visited your website, finding the right person to follow up with is not guaranteed to bring you results.
For this reason, it's better to choose a tool that charges you based on visitors rather than leads identified.
Launched in 2023, Account Reveal is a new offering from Salespanel that can identify up to 67% of B2B visitors from your website at lower costs. This is 30% higher than the nearest competitor, Clearbit. Account Reveal users also get access to other Salespanel features like real-time customer journey tracking, segmentation, lead scoring, website personalization, etc.
Clearbit sources its data through various practices and gives you the best data money can buy. However, there are a few drawbacks. First, some of its data-sourcing practices don't play well with GDPR and other regulations. You might need to provide several levels of visitor data and not just the IP address. Second, you also need to pay a good price for it. Reveal plans usually go for over $12,000/year.
Lead Forensics is one of the earliest players in the IP-to-Company data business. And for this reason, they have the goodwill of being the first mover. The data you get from Lead Forensics should be more or less similar to what you get from Leadfeeder. However, that does not translate to prices. Lead Forensics is pretty expensive for what it has on offer. With the early mover's advantage, they were able to dictate the pricing on free will. Combine that with their hard-sales-focused strategy (according to their customers) and you would know how their model works. Not a bad tool by any means but not 'value for money' either!
These three should pretty much be enough for you to consider. We would recommend you try out all three of them and compare match rates with prices before you pick one for your business. Salespanel's match rates to pricing ratio cannot be beaten by any other provider.
We were using Leadfeeder and the information we got from it didn't have the extra push we needed. Our whole team tested out Salespanel and they were all pretty happy with the product. We also discovered that Salespanel is the best priced tool based on quality pricing.
Salespanel has provided much needed sales intelligence to our sales reps which helps them close more deals. Overall, Salespanel has been super helpful for us and the team is extremely happy.
Leadfeeder is a seasoned player in the IP-to-company reveal segment with over 30 million companies in its database. The data is also geared primarily towards European businesses. On the other hand, Salespanel is powered by a database of over 5 billion IP addresses worldwide. Originally founded in 2018, Salespanel has been strengthening its visitor tracking capabilities from the get-go. A partnership with industry leaders, established in 2023, allows Salespanel Account Reveal to provide the highest match rates in the industry. A comparative test of 20,000 IP addresses showed that Salespanel could recognize up to 67% of visitors, outstripping the nearest competitor by a notable 30%.
Additionally, Salespanel extends its value proposition beyond just identifying website visitors. The platform leverages company data along with behavioral intent data to tailor personalized content and run Account-Based Marketing (ABM) on specific, qualified visitors. When visitors convert, Salespanel automatically captures the lead and merges the data, providing a seamless user experience. Beyond a direct sales approach, Salespanel offers various strategies to connect with visitors meaningfully to build relationships in a more nuanced and effective manner.
Previously, Salespanel and Leadfeeder were closely matched in terms of cost. However, with Leadfeeder's evolution into Dealfront, the platform has seen a notable increase in price. It now operates on a credit-based system, with €199 securing 2500 credits annually (approximately 200 credits per month). Deanonymization of each company consumes one credit, and any additional requirements necessitate the purchase of extra credits, starting at €999 for 1200 credits.
Salespanel, on the other hand, has adopted a more transparent and user-friendly pricing model, which is based on the number of unique visitors to your website. This method eliminates the need to pay for misidentifications or bot accounts. Importantly, the cost remains flat, regardless of whether you can identify 20% or 50% of your visitors, making it a predictable expense for businesses.
To provide a clearer comparison, consider a scenario where you can identify around 30% of your website visitors. For 15,000 monthly visitors, Dealfront would cost over €3000/month, whereas Salespanel would only charge $499/month. This stark contrast in pricing, coupled with Salespanel's higher identification rates, can significantly impact the choice for businesses, especially those with high traffic and budget constraints. However, for very small businesses and startups, Leadfeeder provides an advantage with its free plan while Salespanel only offers a 14-day free trial and does not have a free plan.
Salespanel has complete control of tracking from day one. We use our own tracking and analytics engine. Leadfeeder on the other hand previously relied on Google Analytics for the data. After Google made an update that restricted third parties the access to the data that they needed, Leadfeeder users were made to use Google Analytics along with Leadfeeder's own tracking system. Salespanel was not affected by this. You can read more about it in this blog post.
Salespanel's objective is to reveal the entire journeys of your customers while attributing conversion to key channels and identifying buyer intent. It provides actual real-time tracking and data sync. Not one hour, not two hours but instant tracking and sync. For example, as soon as a lead is captured or as soon as they do something, the data is updated not only on Salespanel but also on places where an integration is active. A lot of use cases open up with this and we have discussed some of them on our blog and helpdesk.
Salespanel is a data platform that enables multiple sales and marketing use cases. Salespanel acts as an aggregator and facilitator of lead and customer data. It tracks every single visitor on your website. Not only does it identify companies from your website, but also captures individuals from your forms, lead magnets, live chat, etc. All of the acquired data is aggregated and the customer journey is mapped with key details about touchpoint interactions. The data is also made available for analytics and attribution.
Salespanel's centralized data platform helps you run various automation systems, improve customer experience, and funnel information to other tools in your ecosystem. Read more about it here.
Leadfeeder provides a segmentation tool that helps you segment companies visiting your website to help you prioritize prospects that are relevant to your business.
Salespanel provides a segmentation tool that helps you qualify leads based on personal (not private), firmographic, advertising, and behavioral data. Segments work in real-time and work for individuals, companies, and even anonymous visitors. Segments can be used to qualify leads and filter out those who belong to your ICP. Segments enable various use cases from simple ones like triggering a message to sales through Gmail or Slack when leads perform a desired action or when leads are marketing qualified to high-value use cases like content personalization and low-cost customer acquisition.
Salespanel's segmentation module also uses our two-way sync system which will help you segment your leads not only using marketing data but also data fetched from your CRM. All of these data attributes can help you run highly targeted low-cost advertising (like on Facebook) using B2B Advertising API.
Here are some example use cases:
Create deals on CRM when leads are marketing or product qualified.
Notify sales in real-time when high-value accounts are detected.
Send highly targeted nurturing sequences based on lead behavior.
Export leads when they reach a lead score.
Retarget qualified leads and improve advertising ROI.
Segment contacts based on data provided by sales on CRM.
Salespanel helps you qualify leads using rule-based lead scoring and automatic quality scoring.
Our automatic scoring system uses machine learning and AI to give a score to every visitor, lead, and account out-of-the-box. No setup is needed. You can set up automatic triggers to prioritize visitors with higher scores.
Manual rule-based lead scoring can be used to qualify individual leads and companies based on different profile and behavioral datasets. You can assign positive points and negative points based on desirable and undesirable information and actions. Leads keep accumulating points and when they reach a threshold, they are deemed qualified for the next phase. You can read more about it here.
This is a premium offering that is usually available in products costing over $500/month and Leadfeeder does not offer this. Salespanel's lead scoring solution is one of the most value-for-money offerings on the market. Period!
Leadfeeder is primarily a lead generation software and that's where its use case starts and ends. The goal of Leadfeeder is to help you identify companies who visit your website and follow up with them to convert them.
Salespanel is primarily a customer journey tracking software. It helps you:
Identify companies visiting your website and provide prospect lists for lead generation (like Leadfeeder).
Monitor marketing campaigns and adverts and identify the best-performing campaigns, keywords, traffic sources, etc.
Aggregate leads and create a central data platform.
Visualize the entire journeys of visitors, leads, and accounts.
Segment and score leads based on individual, company, and behavioral datasets.
Sync account and intent data with sales reps in real time. Notify them when leads show high intent.
Nurture companies and leads with personalized campaigns and run low-cost advertising.
Retarget qualified visitors from your website.
Generate analytical data and create quick B2B reports. Salespanel's Analytics module also works as a B2B alternative to Google Analytics.
Michal Zielenkiewicz, CEO, RST Bialystok
