Physical world QR marketing, entrepreneurship, brand positioning, and more

If there's one thing that the pandemic taught us, it is the need to understand people and being empathetic with them. The same has translated to marketing as businesses now try to understand their customers and resonate with them.

Karen Kelly, President of Tapple (previously Chief Marketing Officer), joins us to talk about using empathy in marketing, running campaigns for brands like Pepsi and Rolex, founding Boston's most profitable ad agency, and diving into physical world marketing with Tapple. Karen started her career at JWT, America's best-known advertising brand, and developed campaigns for their blue-chip clients. She later took a brief detour in her career when she joined Mount Sinai Medical Center for 2 years to treat people with neurological disorders. This stint had helped her focus on bonding with people and being empathetic towards them. When she returned to marketing, she founded Boston's most profitable media company. Karen now leads marketing for Tapple, a physical world marketing platform that uses QR technology to help businesses gather first-party data.

Key Discussions:

• Important decisions that SaaS market leaders need to make.
• Behind the scenes of developing campaigns for big brands.
• Running Boston's most profitable media company for a decade.
• Having a sense of empathy for people.
• Key challenges in brand positioning and SaaS marketing.
• Playbook for brand positioning