Marketing Software

Take your email marketing to the next level with the powerful integration of Salespanel and Mailchimp. Connect your Mailchimp campaigns with Salespanel to enhance lead tracking, increase conversions, and gain deep insights into your audience behavior. This seamless integration enables you to track newsletter subscribers, understand the success of your email campaigns, and most importantly, align your marketing strategies with customer engagement.

What is Mailchimp?

Mailchimp is a leading marketing automation platform and an email marketing service. It helps businesses reach their customers and grow their audience through powerful email marketing campaigns, insightful analytics, and customer segmentation. Mailchimp also offers a variety of integrations with other software and platforms, enhancing its capabilities and convenience for users.

What can you do after integrating Mailchimp with Salespanel?

Identify newsletter subscribers who actively engage with your website.
Track all leads who click on URLs in your email campaigns and visit your website.
Obtain business data of Mailchimp subscribers who interact with your website.
Implement lead scoring and segmentation workflows to automatically identify qualified subscribers.
Automatically unsubscribe leads who show disinterest in your campaigns.
Set up workflows to send highly targeted email marketing campaigns to your inbound leads.
Automatically add inbound leads captured from your sign-up forms as subscribers on your Mailchimp account.
Generate detailed reports and analyze the performance of your marketing campaigns.
Align your marketing strategy with your buyers' behavior by leveraging intelligence data of your customers.

How to get started?

Tracking visitors from Mailchimp Campaigns

Begin by activating Salespanel's Mailchimp integration using your Mailchimp API Key. While sending out your Email Campaign, activate E-commerce link tracking, and Salespanel will automatically capture and track the visiting lead from your Mailchimp campaign.

Transferring leads from your Salespanel account to your Mailchimp account

Salespanel empowers you to create dynamic segments of qualified leads using a scoring system that considers visitor behaviors, attributes, and firmographic profile information. This segmentation facilitates the creation of a real-time audience, composed of leads who meet certain criteria, such as a minimum lead score, specific behaviors or actions taken on your website.

For example, you might have a segment for leads who have submitted information on a particular landing page and visited your pricing page at least twice in the last 30 days. With Salespanel’s Mailchimp triggers, you can add or remove these segmented leads from a specific Mailchimp audience. This integration allows you to act swiftly on qualified opportunities.

Moreover, Salespanel provides other real-time triggers to help you personalize your marketing efforts and send data-driven communications to your leads.

Frequently Asked Questions

Q. How can I integrate my Mailchimp account with Salespanel?

You can integrate your Mailchimp account with Salespanel by using Mailchimp's API key. Visit the 'Plugins & Integrations' section under the Workflow Automation settings in your Salespanel account and follow the guided steps.

Q. What is the benefit of integrating Mailchimp with Salespanel?

The integration of Mailchimp and Salespanel allows you to identify newsletter subscribers who engage with your website, track leads who click on your email campaign URLs, set up lead scoring and segmentation workflows, and more.

Q. Will integrating Mailchimp affect my existing email campaigns?

No, integrating Mailchimp with Salespanel won't affect your existing email campaigns. In fact, it can provide valuable insights and enhance the performance of your marketing campaigns.

Q. How do I transfer leads from Salespanel to Mailchimp?

Salespanel allows you to transfer either all leads or only qualified leads to your Mailchimp account. You can use ‘Mailchimp triggers’ in the Segment trigger section.

Q. Can I unsubscribe leads who don’t engage with my content?

Yes, using Salespanel's features, you can automatically unsubscribe leads who don't engage with your campaigns. This ensures your efforts and resources are focused on the most promising leads.

Q. Can I track individual lead behavior using this integration?

Absolutely, with Salespanel and Mailchimp integration, you can track individual lead behaviors and their interaction with your website. This enables better targeting and personalization of your marketing efforts.

Q. Is there a cost associated with integrating Salespanel with Mailchimp?

Salespanel's integration with Mailchimp is included in the Basic tier and beyond, so there is no additional cost for this integration. However, please check Mailchimp's pricing for their services.

Test this integration free for 14 days.

Signup, activate this integration and start improving your sales cycle.

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I see that B2B marketing can be set to a next level with Salespanel. It is super easy and fast to take use and offers a great value for its price.

Wide integration possibilities makes it suitable for many kind of companies already working with other tools. Salespanel + pipedrive + Mailchimp combination is our favorite and what we recommend to all of our customers who are looking flexible and efficient way to do their marketing and sales.One of the best software we signed up for.

Timo Veirto
Markkinoinnin Muurahainen Finland-based Marketing & Advertising Company

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