Intent Data and the Future of All Things B2B Sales and Marketing

From Leadership-Led Growth to the growing importance of Intent data, B2B marketing is in flux. Be it how analytics usage affects the roles of Marketing and Sales in an organization or simply the refined ways of lead generation, we are looking at a future where a lot depends on what you measure in what ways.

Kara Smith Brown, founder & CRO of LeadCoverage joins us to talk about the future of B2B Marketing and Sales. She speaks about the growing importance of Intent Data while highlighting her views on the future of multidisciplinary roles.

Key Discussions:

• Importance of Intent Data
• Positioning PLG
• Outbound Channels to Fuel the Pipeline
• Metrics & Measurements that Aid Lead Generation
• Future of Multi-Disciplinary Roles