LinkedIn Social Selling and Demand Generation

Social selling on LinkedIn combined with an omnichannel approach is perhaps the hottest B2B sales strategy at the moment. With over 830 million members and their professional data made available right at your fingertips, using the platform to acquire customers is a no-brainer. But, you are not the only one who is selling on LinkedIn. Everybody is on the network for their own professional motivations. How do you generate demand in this chaos? How do you stand out to your prospects? How do you create meaningful relationships? How do you generate value? How do you pick your sales model?

Vas Shankar, Director of Growth at Vue.ai (Series B), joins us to talk about demand generation strategies, sales-focused growth model, and LinkedIn social selling. Apart from Vue.ai, Vas has also headed sales in companies like Kaleyra (Publicly Traded), Payjo, and OrangeScape (makers of Kissflow). Vas lives and breathes LinkedIn and uses the platform along with other channels for an omnichannel approach to acquire Mid-market and Enterprise customers.

Key Discussions:

• Sales focused growth model
• Data-driven demand generation strategies
• Marketing AI-focused solutions
• AI and Machine Learning in Analytics after Google shutdown Universal Analytics
• Omnichannel marketing
• Selling on LinkedIn