Building Multi-billion Dollar Brands That Customers Remember

Steve Jobs once famously said, "Marketing is about values". For decades, this is how brands have stood out. Customers obviously need to understand what the business sells but, they need to feel something different to become loyal customers.

We have a very special guest in today's episode, Brandon Rhoten. Brandon is primarily known for his tenure as the VP of Advertising, Media, and Digital for Wendy's and also for his role as the CMO of Papa John's and Potbelly Sandwich. Brandon was Wendy's first digital marketing hire and he built their digital presence from scratch. Brandon ran all advertising for Wendy's and also took care of Digital and Social for the brand. If you remember seeing funny tweets or roasts from Wendy's social media, those have originated from Brandon's team. For all these major billion-dollar companies that Brandon has run marketing for, his primary focus has always been to transform the brand and make them stand out to customers. Brandon drops golden branding advice throughout this episode.

Key Discussions:

• Branding for multi-billion dollar corporations.
• Important aspects of brand positioning.
• Making a brand stand out among competitors.
• Building the digital marketing strategy for Wendy's.
• Taking risks and coming up with unique ideas.
• Modernizing marketing for legacy companies.
• A CMO's role in a short tenure.