Product
Buyer Intent Data

Collect and use first party buyer intent data in your marketing ops with minimal configuration.
Data Platform

Collect and manage your visitor data with our built-in warehouse capabilities and collection APIs.
Account Reveal

Identify hidden visiting accounts with buying intent to supercharge your pipeline.
Deep Tracking

Precision visitor tracking - Evolved for a cookie-less future.
Lead Alerts

Receive real-time alerts for qualified leads and target accounts as they reach milestones.
Lead Tracking

Track your leads in real-time and use customer data in your marketing operations and sales enablement.
Segment and Qualify Your Leads
Segmentation

Real-time segmentation based on profile, account, and behavioral data.
Lead Scoring

Real-time rule-based lead scoring, predictive modeling, CRM sync
Solutions
Data-Driven Marketing
Customer Journey Tracking

Track the entire journey of your customers as they engage with your content and website events
Buyer Personas

Aggregate touchpoints across channels for unified single customer view. Use this as the single source of truth for scoring and personalization.
Lead Qualification

Qualify your audience in real-time and setup triggers with our visitor intelligence API
B2B Google Analytics Alternative

B2B visitor analytics, event analysis, source/channel information, campaign attribution with real-time reports.
B2B Advertising

Retargeting of qualified audiences, lookalike modeling, MQL replication
For Strategies
Product-Led Growth

Acquisition of PQLs, routing high ACV deals, activating lead milestones
Personalized Marketing

Create real-time audiences. Personalize website expriences for qualified visitors in real-time.
Account-Based Marketing

ABM, B2B retargeting, and experience personalization
Revenue Operations

Unified sales and marketing data and attribution
Departments
Marketing

Solutions for the marketing function
Sales

Solutions for the sales function
Job Roles
Marketing Leadership

Solutions for B2B marketing leaders
Marketing Ops

Solutions for marketing operation executives
Sales Ops

Solutions for sales operations and RevOps leaders
Revenue Marketing

Solutions for CROs and revenue marketing teams
Customers
Plans
Resources
Blog

Learn everything B2B marketing
Integrations

Bring your Sales and Marketing processes together
Bridge

Sync first-party intent data between Marketing and Sales Ops
Help Center

Read support documentation for our product
Docs

API documentation for developers
About

Learn about our mission and values
Marketing Resources

Articles and guides for marketing success
Salespanel Podcast

Tips and tricks from leaders in B2B and SaaS marketing
Knowledge Nuggets and Playbooks

Insights and actionable ideas you can use to step up your game
Login Try it for free

Product

Buyer Intent Data

Collect and use first party buyer intent data in your marketing ops with minimal configuration.
Data Platform

Collect and manage your visitor data with our built-in warehouse capabilities and collection APIs.
Account Reveal

Identify hidden visiting accounts with buying intent to supercharge your pipeline.
Deep Tracking

Precision visitor tracking - Evolved for a cookie-less future.
Lead Alerts

Receive real-time alerts for qualified leads and target accounts as they reach milestones.
Lead Tracking

Track your leads in real-time and use customer data in your marketing operations and sales enablement.
Segment and Qualify Your Leads
Segmentation

Real-time segmentation based on profile, account, and behavioral data.
Lead Scoring

Real-time rule-based lead scoring, predictive modeling, CRM sync

Solutions

Data-Driven Marketing
Customer Journey Tracking

Track the entire journey of your customers as they engage with your content and website events
Buyer Personas

Aggregate touchpoints across channels for unified single customer view. Use this as the single source of truth for scoring and personalization.
Lead Qualification

Qualify your audience in real-time and setup triggers with our visitor intelligence API
B2B Google Analytics Alternative

B2B visitor analytics, event analysis, source/channel information, campaign attribution with real-time reports.
B2B Advertising

Retargeting of qualified audiences, lookalike modeling, MQL replication
For Strategies
Product-Led Growth

Acquisition of PQLs, routing high ACV deals, activating lead milestones
Personalized Marketing

Create real-time audiences. Personalize website expriences for qualified visitors in real-time.
Account-Based Marketing

ABM, B2B retargeting, and experience personalization
Revenue Operations

Unified sales and marketing data and attribution
Departments
Marketing

Solutions for the marketing function
Sales

Solutions for the sales function
Job Roles
Marketing Leadership

Solutions for B2B marketing leaders
Marketing Ops

Solutions for marketing operation executives
Sales Ops

Solutions for sales operations and RevOps leaders
Revenue Marketing

Solutions for CROs and revenue marketing teams
Customers
Plans

Resources

Blog

Learn everything B2B marketing
Integrations

Bring your Sales and Marketing processes together
Bridge

Sync first-party intent data between Marketing and Sales Ops
Help Center

Read support documentation for our product
Docs

API documentation for developers
About

Learn about our mission and values
Marketing Resources

Articles and guides for marketing success
Salespanel Podcast

Tips and tricks from leaders in B2B and SaaS marketing
Knowledge Nuggets and Playbooks

Insights and actionable ideas you can use to step up your game
Login Try it for free
Customer Interview

Dariusz Krupa talks about the need of visitor tracking and attribution in B2B sales

Dariusz Krupa, CEO of PINNACLE sp. z o.o.

Pinnacle is an industrial wastewater treatment and management service for small and medium-sized businesses. Dariusz Krupa is the founder of Pinnacle and he has been running this Polish company since 1992. While traditionally an offline local business, Pinnacle quickly understood the potential of digital channels like email outreach and search engine marketing to acquire clients.

Pinnacle
Pinnacle sp. z o.o.

https://pinnacle.pl

Wastewater management, Industrial equipments manufacturer, Consultancy services

The Need for Tracking and Attribution

Pinnacle uses strategies like SEO, video marketing, and email outreach to bring potential clients to their website. With all these different channels bringing in clients, Pinnacle needed a reliable tracking solution that could consistently track leads from their website and emails, in a cohesive manner. Here's what Dariusz said to us: "Selling for B2B takes time. It's usually 3 to 6 months (for us). During this period, we need to talk to multiple people from the client's team. Therefore, it was extremely important for us to have a system that was reliable."

Finding the Right Partner

Dariusz said that Pinnacle needed 'a partner who knows what's going on' and a tracking solution that just works. Pinnacle tried to implement this system for many years, mainly with Zoho SalesIQ without success. Dariusz claimed that Zoho is a great CRM but the tracking has not worked properly for them.

"We have been trying this for many years while working with Zoho. This is a good CRM. But, with Sales IQ, I don't know till this day why sometimes it's working and sometimes it's not working. You can do everything they recommend (and still not get it to work properly)."

- Dariusz Krupa

Pinnacle's problems were solved when they discovered Salespanel.

Getting Accurate Tracking With Salespanel

Pinnacle discovered Salespanel through word-of-mouth from other Polish businesses. And, Salespanel's tracking system has been able to fulfill their requirements. "It's very accurate. That's the biggest advantage that I have seen from the very first day," claims Dariusz.

What Pinnacle gets from Salespanel

  • Reliable and accurate B2B tracking
  • Email tracking
  • Top-level support
  • An opportunity to leverage data-driven sales and marketing strategies

"What is advantageous with you, (which) I noticed, is your support. For the first time I have seen somebody who is sending me customized answers to my questions. Plus, the Loom (support) videos are excellent for those from other countries."

- Dariusz Krupa

Looking into the Future

Now that a predictable tracking system is in place, the company now aims to leverage custom event tracking like video views, button clicks, etc. to create better experiences for its customers. Like we mentioned earlier, the company, while being in a very traditional industry, is not shying away from using the latest sales and marketing technology. Dariusz Krupa, with his 20 years of experience, is leading this operation.

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