Product
Buyer Intent Data

Collect and use first party buyer intent data in your marketing ops with minimal configuration.
Data Platform

Collect and manage your visitor data with our built-in warehouse capabilities and collection APIs.
Account Reveal

Identify hidden visiting accounts with buying intent to supercharge your pipeline.
Deep Tracking

Precision visitor tracking - Evolved for a cookie-less future.
Lead Alerts

Receive real-time alerts for qualified leads and target accounts as they reach milestones.
Lead Tracking

Track your leads in real-time and use customer data in your marketing operations and sales enablement.
Segment and Qualify Your Leads
Segmentation

Real-time segmentation based on profile, account, and behavioral data.
Lead Scoring

Real-time rule-based lead scoring, predictive modeling, CRM sync
Solutions
Data-Driven Marketing
Customer Journey Tracking

Track the entire journey of your customers as they engage with your content and website events
Buyer Personas

Aggregate touchpoints across channels for unified single customer view. Use this as the single source of truth for scoring and personalization.
Lead Qualification

Qualify your audience in real-time and setup triggers with our visitor intelligence API
B2B Google Analytics Alternative

B2B visitor analytics, event analysis, source/channel information, campaign attribution with real-time reports.
B2B Advertising

Retargeting of qualified audiences, lookalike modeling, MQL replication
For Strategies
Product-Led Growth

Acquisition of PQLs, routing high ACV deals, activating lead milestones
Personalized Marketing

Create real-time audiences. Personalize website expriences for qualified visitors in real-time.
Account-Based Marketing

ABM, B2B retargeting, and experience personalization
Revenue Operations

Unified sales and marketing data and attribution
Departments
Marketing

Solutions for the marketing function
Sales

Solutions for the sales function
Job Roles
Marketing Leadership

Solutions for B2B marketing leaders
Marketing Ops

Solutions for marketing operation executives
Sales Ops

Solutions for sales operations and RevOps leaders
Revenue Marketing

Solutions for CROs and revenue marketing teams
Customers
Plans
Resources
Blog

Learn everything B2B marketing
Integrations

Bring your Sales and Marketing processes together
Bridge

Sync first-party intent data between Marketing and Sales Ops
Help Center

Read support documentation for our product
Docs

API documentation for developers
About

Learn about our mission and values
Marketing Resources

Articles and guides for marketing success
Salespanel Podcast

Tips and tricks from leaders in B2B and SaaS marketing
Knowledge Nuggets and Playbooks

Insights and actionable ideas you can use to step up your game
Login Try it for free

Product

Buyer Intent Data

Collect and use first party buyer intent data in your marketing ops with minimal configuration.
Data Platform

Collect and manage your visitor data with our built-in warehouse capabilities and collection APIs.
Account Reveal

Identify hidden visiting accounts with buying intent to supercharge your pipeline.
Deep Tracking

Precision visitor tracking - Evolved for a cookie-less future.
Lead Alerts

Receive real-time alerts for qualified leads and target accounts as they reach milestones.
Lead Tracking

Track your leads in real-time and use customer data in your marketing operations and sales enablement.
Segment and Qualify Your Leads
Segmentation

Real-time segmentation based on profile, account, and behavioral data.
Lead Scoring

Real-time rule-based lead scoring, predictive modeling, CRM sync

Solutions

Data-Driven Marketing
Customer Journey Tracking

Track the entire journey of your customers as they engage with your content and website events
Buyer Personas

Aggregate touchpoints across channels for unified single customer view. Use this as the single source of truth for scoring and personalization.
Lead Qualification

Qualify your audience in real-time and setup triggers with our visitor intelligence API
B2B Google Analytics Alternative

B2B visitor analytics, event analysis, source/channel information, campaign attribution with real-time reports.
B2B Advertising

Retargeting of qualified audiences, lookalike modeling, MQL replication
For Strategies
Product-Led Growth

Acquisition of PQLs, routing high ACV deals, activating lead milestones
Personalized Marketing

Create real-time audiences. Personalize website expriences for qualified visitors in real-time.
Account-Based Marketing

ABM, B2B retargeting, and experience personalization
Revenue Operations

Unified sales and marketing data and attribution
Departments
Marketing

Solutions for the marketing function
Sales

Solutions for the sales function
Job Roles
Marketing Leadership

Solutions for B2B marketing leaders
Marketing Ops

Solutions for marketing operation executives
Sales Ops

Solutions for sales operations and RevOps leaders
Revenue Marketing

Solutions for CROs and revenue marketing teams
Customers
Plans

Resources

Blog

Learn everything B2B marketing
Integrations

Bring your Sales and Marketing processes together
Bridge

Sync first-party intent data between Marketing and Sales Ops
Help Center

Read support documentation for our product
Docs

API documentation for developers
About

Learn about our mission and values
Marketing Resources

Articles and guides for marketing success
Salespanel Podcast

Tips and tricks from leaders in B2B and SaaS marketing
Knowledge Nuggets and Playbooks

Insights and actionable ideas you can use to step up your game
Login Try it for free
Case Study

RST Bialystok uses Salespanel to create a proper lead acquisition system, identify new business opportunities and increase their ROI.

Salespanel RST Bialystok

RST Bialystok is an electrical equipment business located in Poland. RST sells copper bonded grounding and overvoltage protection locally within Poland. While they are an offline business, they created a digital brand presence as customers would search for relevant keywords looking for help or they would see their offline advertising and search for them. Customers land on their website after discovering them through these channels and then evaluate their services before booking a call. To get the most out of their marketing efforts, identify new opportunities and enable sales with key customer information, RST Bialystok uses Salespanel.

RST
RST Bialystok

www.rst.bialystok.pl

Electrical Manufacturing

Salespanel: Would you recommend Salespanel to a business similar to yours?

Michal: No! It gives me so much advantage!

Michal Zielenkiewicz - Founder

The Challenge

Michal Zielenkiewicz, founder of RST Bialystok, was made aware of a company identification software which he decided to try out. After being left unsatisfied, he tried out four other products before landing on Salespanel. The challenge RST Bialystok faced was that they were struggling to systematically capture leads from their website and qualify them to prioritize the good leads. Michal also wanted to help his sales team be aware of the motivations of their prospects to better resonate with the customers. A software that identifies companies was simply not enough.

Solving the Problem Using Salespanel

A Proper Lead Acquisition System

To start the sales process, Salespanel automatically captures leads who make an enquiry and also identifies potential clients that can be worked on. These leads are enriched with B2B data which helps RST Bialystok identify valuable prospects.

Customer Profiling for Sales

The customer profile data and behavior data is shared with sales reps in RST Bialystok, who use this data to understand customer intent and motivation. Sales finds out how leads are interacting with the website to determine their needs and serve them accordingly. Sales also prioritizes the higher ticket prospects.

Finding New Opportunities

RST Bialystok also uses Salespanel’s visitor identification feature to find new opportunities and transfer them to sales for follow-ups. This helps them increase their monthly quota as the amount of total leads is increased by identifying good prospects who have left their website without providing a contact information.

Comments from Customer

Question: How would you rate our support?

Michal: Support is great. You guys are the best. I talk to our account manager a lot. He is around almost all day. I talked to him a lot. All the problems we had, he managed to solve.

Question: Would you recommend Salespanel to a business similar to yours?

Michal: No! It gives me so much advantage! :-)

RST Bialystok uses Salespanel to capture over 150 leads while identifying 500 new opportunities in a month that were otherwise hidden.

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