Product
Buyer Intent Data

Collect and use first party buyer intent data in your marketing ops with minimal configuration.
Data Platform

Collect and manage your visitor data with our built-in warehouse capabilities and collection APIs.
Account Reveal

Identify hidden visiting accounts with buying intent to supercharge your pipeline.
Deep Tracking

Precision visitor tracking - Evolved for a cookie-less future.
Lead Alerts

Receive real-time alerts for qualified leads and target accounts as they reach milestones.
Lead Tracking

Track your leads in real-time and use customer data in your marketing operations and sales enablement.
Segment and Qualify Your Leads
Segmentation

Real-time segmentation based on profile, account, and behavioral data.
Lead Scoring

Real-time rule-based lead scoring, predictive modeling, CRM sync
Solutions
Data-Driven Marketing
Customer Journey Tracking

Track the entire journey of your customers as they engage with your content and website events
Buyer Personas

Aggregate touchpoints across channels for unified single customer view. Use this as the single source of truth for scoring and personalization.
Lead Qualification

Qualify your audience in real-time and setup triggers with our visitor intelligence API
B2B Google Analytics Alternative

B2B visitor analytics, event analysis, source/channel information, campaign attribution with real-time reports.
B2B Advertising

Retargeting of qualified audiences, lookalike modeling, MQL replication
For Strategies
Product-Led Growth

Acquisition of PQLs, routing high ACV deals, activating lead milestones
Personalized Marketing

Create real-time audiences. Personalize website expriences for qualified visitors in real-time.
Account-Based Marketing

ABM, B2B retargeting, and experience personalization
Revenue Operations

Unified sales and marketing data and attribution
Services
Salespanel Agents

AI-powered automation and optimization for your sales and marketing processes
Departments
Marketing

Solutions for the marketing function
Sales

Solutions for the sales function
Job Roles
Marketing Leadership

Solutions for B2B marketing leaders
Marketing Ops

Solutions for marketing operation executives
Sales Ops

Solutions for sales operations and RevOps leaders
Revenue Marketing

Solutions for CROs and revenue marketing teams
Customers
Plans
Resources
Blog

Learn everything B2B marketing
Integrations

Bring your Sales and Marketing processes together
Bridge

Sync first-party intent data between Marketing and Sales Ops
Help Center

Read support documentation for our product
Docs

API documentation for developers
About

Learn about our mission and values
Marketing Resources

Articles and guides for marketing success
Salespanel Podcast

Tips and tricks from leaders in B2B and SaaS marketing
Knowledge Nuggets and Playbooks

Insights and actionable ideas you can use to step up your game
Login Try it for free

Product

Buyer Intent Data

Collect and use first party buyer intent data in your marketing ops with minimal configuration.
Data Platform

Collect and manage your visitor data with our built-in warehouse capabilities and collection APIs.
Account Reveal

Identify hidden visiting accounts with buying intent to supercharge your pipeline.
Deep Tracking

Precision visitor tracking - Evolved for a cookie-less future.
Lead Alerts

Receive real-time alerts for qualified leads and target accounts as they reach milestones.
Lead Tracking

Track your leads in real-time and use customer data in your marketing operations and sales enablement.
Segment and Qualify Your Leads
Segmentation

Real-time segmentation based on profile, account, and behavioral data.
Lead Scoring

Real-time rule-based lead scoring, predictive modeling, CRM sync

Solutions

Data-Driven Marketing
Customer Journey Tracking

Track the entire journey of your customers as they engage with your content and website events
Buyer Personas

Aggregate touchpoints across channels for unified single customer view. Use this as the single source of truth for scoring and personalization.
Lead Qualification

Qualify your audience in real-time and setup triggers with our visitor intelligence API
B2B Google Analytics Alternative

B2B visitor analytics, event analysis, source/channel information, campaign attribution with real-time reports.
B2B Advertising

Retargeting of qualified audiences, lookalike modeling, MQL replication
For Strategies
Product-Led Growth

Acquisition of PQLs, routing high ACV deals, activating lead milestones
Personalized Marketing

Create real-time audiences. Personalize website expriences for qualified visitors in real-time.
Account-Based Marketing

ABM, B2B retargeting, and experience personalization
Revenue Operations

Unified sales and marketing data and attribution
Services
Salespanel Agents

AI-powered automation and optimization for your sales and marketing processes
Departments
Marketing

Solutions for the marketing function
Sales

Solutions for the sales function
Job Roles
Marketing Leadership

Solutions for B2B marketing leaders
Marketing Ops

Solutions for marketing operation executives
Sales Ops

Solutions for sales operations and RevOps leaders
Revenue Marketing

Solutions for CROs and revenue marketing teams
Customers
Plans

Resources

Blog

Learn everything B2B marketing
Integrations

Bring your Sales and Marketing processes together
Bridge

Sync first-party intent data between Marketing and Sales Ops
Help Center

Read support documentation for our product
Docs

API documentation for developers
About

Learn about our mission and values
Marketing Resources

Articles and guides for marketing success
Salespanel Podcast

Tips and tricks from leaders in B2B and SaaS marketing
Knowledge Nuggets and Playbooks

Insights and actionable ideas you can use to step up your game
Login Try it for free

Webhooks

Real-time Data
Custom Integrations
Developer Tools
Webhooks Integration

Salespanel webhooks provide you an amazing opportunity to receive your customer journey tracking data at your destination in real-time as it happens and build solutions on top of Salespanel. We believe in sharing raw data without any filters so that you can customize your solution exactly how you need it.

With Salespanel webhooks, you can write your custom integrations, build your own scoring logic, feed this data into your CRM for analytics and attribution purposes, or create entirely new applications. The sky is the limit when you have access to real-time customer journey data.

Real-time Data Stream

Get customer journey data delivered instantly as events happen on your website

Raw, Unfiltered Data

Receive complete customer data without any processing or filtering applied

Custom Solutions

Build your own integrations, scoring algorithms, and business logic

Segment Integration

Trigger webhooks based on your custom segments and qualification criteria

What You Can Build with Webhooks

Custom Integrations: Connect Salespanel to any application or service that accepts HTTP requests
Advanced Scoring: Build sophisticated lead scoring algorithms using real-time behavioral data
CRM Analytics: Feed enriched customer data into your CRM for advanced attribution and reporting
Real-time Dashboards: Create custom analytics dashboards with live customer journey data
Automated Workflows: Trigger complex business processes based on customer behavior

Available Webhook Events

Person Events
  • person.identified
    When a visitor is identified with contact details
  • person.page_visit
    When an identified person visits specific pages
  • person.segment_qualified
    When a person qualifies for your custom segments
Company Events
  • company.identified
    When a visiting company is identified
  • company.page_visit
    When a company visits specific pages on your website
  • company.segment_qualified
    When a company qualifies for your target segments

Advanced Features

URL Filtering

Filter page visit events by specific URLs or URL patterns for targeted tracking.

Segment-based Triggers

Connect webhooks to specific segments to receive events only for qualified visitors.

Reliable Delivery

Automatic retry mechanism ensures webhook delivery with up to 5 retry attempts.

Multiple Endpoints

Set up multiple webhook endpoints for different events and use cases.

Use Cases

Data Warehousing

Stream customer journey data to your data warehouse for advanced analytics and reporting

Custom Scoring

Build proprietary lead scoring models using real-time behavioral and firmographic data

Smart Notifications

Create intelligent alert systems that notify sales teams based on complex behavioral patterns

CRM Synchronization

Keep your CRM updated with enriched customer data and behavioral insights in real-time

Getting Started

Setting up webhooks is straightforward and can be done in minutes:

  1. Go to your Salespanel dashboard and navigate to Plugins & Integrations → Webhooks
  2. Create a new webhook and specify your endpoint URL
  3. Select the events you want to receive (person or company events)
  4. Configure URL filters or segment targeting if needed
  5. Test your webhook endpoint and activate the integration

Start receiving real-time customer journey data immediately and build the solutions you need.

Developer Resources

Access comprehensive documentation to get the most out of Salespanel webhooks:

Ready to build custom solutions with real-time customer data? Start Free Trial

Build custom solutions free for 14 days.

Sign up, set up webhooks, and start receiving real-time customer journey data at your endpoints.

Start Free Trial
Key Benefits
  • Real-time data delivery
  • Raw, unfiltered data
  • Custom integrations
  • Segment-based triggers
  • Multiple event types
  • Reliable delivery
Perfect For
  • Developers & Engineers
  • Data Scientists
  • Revenue Operations
  • Data Teams
Missing Functionality?

If you need a feature that doesn't exist in Salespanel, use webhooks to build it yourself. Sky is the limit with real-time customer data!

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