Content & Consistency; Hitting the Right Notes with Social Selling

Social selling is a collaborative process that requires the precision and preparation of an orchestra. But how do you get your team to follow the social selling pulse? And more importantly, how do you attribute actual sales to social selling? What does it take to grow exponentially on LinkedIn?

Laura Erdem, our guest on the Knowledge Nuggets and Playbooks podcast, is an experienced sales leader who has a flavor for marketing. She is a B2B influencer who is evangelizing Social selling with her work on LinkedIn. She is the Account Executive at Dreamdata.io. In this episode, Laura helps us understand the long-term winnability of social selling and creating a sustainable inbound engine on LinkedIn.

Key Discussions:

• Social Selling Success Metrics
• How to attribute sales to social selling
• Growing your personal brand
• Challenges in onboarding customers