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Buyer Intent Data

Collect and use first party buyer intent data in your marketing ops with minimal configuration.
Data Platform

Collect and manage your visitor data with our built-in warehouse capabilities and collection APIs.
Account Reveal

Identify hidden visiting accounts with buying intent to supercharge your pipeline.
Deep Tracking

Precision visitor tracking - Evolved for a cookie-less future.
Lead Alerts

Receive real-time alerts for qualified leads and target accounts as they reach milestones.
Lead Tracking

Track your leads in real-time and use customer data in your marketing operations and sales enablement.
Segment and Qualify Your Leads
Segmentation

Real-time segmentation based on profile, account, and behavioral data.
Lead Scoring

Real-time rule-based lead scoring, predictive modeling, CRM sync
Solutions
Data-Driven Marketing
Customer Journey Tracking

Track the entire journey of your customers as they engage with your content and website events
Buyer Personas

Aggregate touchpoints across channels for unified single customer view. Use this as the single source of truth for scoring and personalization.
Lead Qualification

Qualify your audience in real-time and setup triggers with our visitor intelligence API
B2B Google Analytics Alternative

B2B visitor analytics, event analysis, source/channel information, campaign attribution with real-time reports.
B2B Advertising

Retargeting of qualified audiences, lookalike modeling, MQL replication
For Strategies
Product-Led Growth

Acquisition of PQLs, routing high ACV deals, activating lead milestones
Personalized Marketing

Create real-time audiences. Personalize website expriences for qualified visitors in real-time.
Account-Based Marketing

ABM, B2B retargeting, and experience personalization
Revenue Operations

Unified sales and marketing data and attribution
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Marketing

Solutions for the marketing function
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Solutions for the sales function
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Marketing Leadership

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Bring your Sales and Marketing processes together
Bridge

Sync first-party intent data between Marketing and Sales Ops
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Articles and guides for marketing success
Salespanel Podcast

Tips and tricks from leaders in B2B and SaaS marketing
Knowledge Nuggets and Playbooks

Insights and actionable ideas you can use to step up your game
Login Try it for free

Product

Buyer Intent Data

Collect and use first party buyer intent data in your marketing ops with minimal configuration.
Data Platform

Collect and manage your visitor data with our built-in warehouse capabilities and collection APIs.
Account Reveal

Identify hidden visiting accounts with buying intent to supercharge your pipeline.
Deep Tracking

Precision visitor tracking - Evolved for a cookie-less future.
Lead Alerts

Receive real-time alerts for qualified leads and target accounts as they reach milestones.
Lead Tracking

Track your leads in real-time and use customer data in your marketing operations and sales enablement.
Segment and Qualify Your Leads
Segmentation

Real-time segmentation based on profile, account, and behavioral data.
Lead Scoring

Real-time rule-based lead scoring, predictive modeling, CRM sync

Solutions

Data-Driven Marketing
Customer Journey Tracking

Track the entire journey of your customers as they engage with your content and website events
Buyer Personas

Aggregate touchpoints across channels for unified single customer view. Use this as the single source of truth for scoring and personalization.
Lead Qualification

Qualify your audience in real-time and setup triggers with our visitor intelligence API
B2B Google Analytics Alternative

B2B visitor analytics, event analysis, source/channel information, campaign attribution with real-time reports.
B2B Advertising

Retargeting of qualified audiences, lookalike modeling, MQL replication
For Strategies
Product-Led Growth

Acquisition of PQLs, routing high ACV deals, activating lead milestones
Personalized Marketing

Create real-time audiences. Personalize website expriences for qualified visitors in real-time.
Account-Based Marketing

ABM, B2B retargeting, and experience personalization
Revenue Operations

Unified sales and marketing data and attribution
Departments
Marketing

Solutions for the marketing function
Sales

Solutions for the sales function
Job Roles
Marketing Leadership

Solutions for B2B marketing leaders
Marketing Ops

Solutions for marketing operation executives
Sales Ops

Solutions for sales operations and RevOps leaders
Revenue Marketing

Solutions for CROs and revenue marketing teams
Customers
Plans

Resources

Blog

Learn everything B2B marketing
Integrations

Bring your Sales and Marketing processes together
Bridge

Sync first-party intent data between Marketing and Sales Ops
Help Center

Read support documentation for our product
Docs

API documentation for developers
About

Learn about our mission and values
Marketing Resources

Articles and guides for marketing success
Salespanel Podcast

Tips and tricks from leaders in B2B and SaaS marketing
Knowledge Nuggets and Playbooks

Insights and actionable ideas you can use to step up your game
Login Try it for free
Salespanel Podcast On

Physical world QR marketing, entrepreneurship, brand positioning, and more

with

Karen Kelly from Tapple

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Physical world QR marketing, entrepreneurship, brand positioning, and more
Physical world QR marketing, entrepreneurship, brand positioning, and more

If there's one thing that the pandemic taught us, it is the need to understand people and being empathetic with them. The same has translated to marketing as businesses now try to understand their customers and resonate with them.

Karen Kelly, President of Tapple (previously Chief Marketing Officer), joins us to talk about using empathy in marketing, running campaigns for brands like Pepsi and Rolex, founding Boston's most profitable ad agency, and diving into physical world marketing with Tapple. Karen started her career at JWT, America's best-known advertising brand, and developed campaigns for their blue-chip clients. She later took a brief detour in her career when she joined Mount Sinai Medical Center for 2 years to treat people with neurological disorders. This stint had helped her focus on bonding with people and being empathetic towards them. When she returned to marketing, she founded Boston's most profitable media company. Karen now leads marketing for Tapple, a physical world marketing platform that uses QR technology to help businesses gather first-party data.

Key Discussions:

  • Important decisions that SaaS market leaders need to make.
  • Behind the scenes of developing campaigns for big brands.
  • Running Boston's most profitable media company for a decade.
  • Having a sense of empathy for people.
  • Key challenges in brand positioning and SaaS marketing.
  • Playbook for brand positioning

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