Salespanel Podcast On

An Early Review of GA4 and the Future of Data & Analytics Usage

with

Pasha Irshad from Shape & Scale

An Early Review of GA4 and the Future of Data & Analytics Usage
An Early Review of GA4 and the Future of Data & Analytics Usage

The B2B SaaS industry sits at the confluence of digital, data, and technology. Visionary leaders who can see the tides turning in ways that others don’t have already started testing the first-party data revolution, i.e. GA4.

Pasha Irshad, co-founder of Shape & Scale joins us to talk about his marketing processes, views on attribution metrics, and most importantly, his initial hands-on review of GA4. Keeping the cyclical nature of global markets, Pasha also shares important insights for marketers to use data for revenue retention, among many other things.

Key Discussions:

  • Early Review of GA4
  • Using Data for Revenue Retention
  • Future of Data & Analytics Usage
  • Attribution Metrics Framework
  • Customer Retention Playbook

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