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Collect and manage your visitor data with our built-in warehouse capabilities and collection APIs.
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Precision visitor tracking - Evolved for a cookie-less future.
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Receive real-time alerts for qualified leads and target accounts as they reach milestones.
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Track your leads in real-time and use customer data in your marketing operations and sales enablement.
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Customer Journey Tracking

Track the entire journey of your customers as they engage with your content and website events
Buyer Personas

Aggregate touchpoints across channels for unified single customer view. Use this as the single source of truth for scoring and personalization.
Lead Qualification

Qualify your audience in real-time and setup triggers with our visitor intelligence API
B2B Google Analytics Alternative

B2B visitor analytics, event analysis, source/channel information, campaign attribution with real-time reports.
B2B Advertising

Retargeting of qualified audiences, lookalike modeling, MQL replication
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Acquisition of PQLs, routing high ACV deals, activating lead milestones
Personalized Marketing

Create real-time audiences. Personalize website expriences for qualified visitors in real-time.
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Login Try it for free

Product

Buyer Intent Data

Collect and use first party buyer intent data in your marketing ops with minimal configuration.
Data Platform

Collect and manage your visitor data with our built-in warehouse capabilities and collection APIs.
Account Reveal

Identify hidden visiting accounts with buying intent to supercharge your pipeline.
Deep Tracking

Precision visitor tracking - Evolved for a cookie-less future.
Lead Alerts

Receive real-time alerts for qualified leads and target accounts as they reach milestones.
Lead Tracking

Track your leads in real-time and use customer data in your marketing operations and sales enablement.
Segment and Qualify Your Leads
Segmentation

Real-time segmentation based on profile, account, and behavioral data.
Lead Scoring

Real-time rule-based lead scoring, predictive modeling, CRM sync

Solutions

Data-Driven Marketing
Customer Journey Tracking

Track the entire journey of your customers as they engage with your content and website events
Buyer Personas

Aggregate touchpoints across channels for unified single customer view. Use this as the single source of truth for scoring and personalization.
Lead Qualification

Qualify your audience in real-time and setup triggers with our visitor intelligence API
B2B Google Analytics Alternative

B2B visitor analytics, event analysis, source/channel information, campaign attribution with real-time reports.
B2B Advertising

Retargeting of qualified audiences, lookalike modeling, MQL replication
For Strategies
Product-Led Growth

Acquisition of PQLs, routing high ACV deals, activating lead milestones
Personalized Marketing

Create real-time audiences. Personalize website expriences for qualified visitors in real-time.
Account-Based Marketing

ABM, B2B retargeting, and experience personalization
Revenue Operations

Unified sales and marketing data and attribution
Departments
Marketing

Solutions for the marketing function
Sales

Solutions for the sales function
Job Roles
Marketing Leadership

Solutions for B2B marketing leaders
Marketing Ops

Solutions for marketing operation executives
Sales Ops

Solutions for sales operations and RevOps leaders
Revenue Marketing

Solutions for CROs and revenue marketing teams
Customers
Plans

Resources

Blog

Learn everything B2B marketing
Integrations

Bring your Sales and Marketing processes together
Bridge

Sync first-party intent data between Marketing and Sales Ops
Help Center

Read support documentation for our product
Docs

API documentation for developers
About

Learn about our mission and values
Marketing Resources

Articles and guides for marketing success
Salespanel Podcast

Tips and tricks from leaders in B2B and SaaS marketing
Knowledge Nuggets and Playbooks

Insights and actionable ideas you can use to step up your game
Login Try it for free
Salespanel Podcast On

Using Product Marketing to Bridge Customer Experience, Product, and Marketing

with

João Almeida from Codavel

Play All Episodes
LinkedIn Social Selling and Demand Generation
LinkedIn Social Selling and Demand Generation

A product marketing leader’s role is very unique and it often includes them acting as a bridge between product, marketing, and customer experience. One major product marketing role is to use customer experience data and get it translated to the product and later to marketing for a proper alignment. Product marketers, especially for complex technology companies, also have the task of translating complex product language into simple language customers can understand. But, how do they do it?

João Almeida, Head of Product Marketing at Codavel, joins us to talk about product marketing challenges, departmental alignment, and translating product language into something customers understand. Codavel helps mobile app developers provide a reliable content experience on every device even in places with an unstable network. João started as the Head of Customer Experience for Codavel but later transitioned into the Head of Product Marketing because of how customer experience influences product roadmap and marketing positioning for the company.

Key Discussions:

  • Product, Marketing, and Customer Experience alignment.
  • Translating product language into customer-centric language.
  • Product marketing challenges.
  • Product positioning in a market dominated by big players.

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Vas Shankar
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Director of Growth, Vue.ai

Nilangan Ray

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Shubham Tiwari

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Building Multi-billion Dollar Brands That Customers Remember

Brandon Rhoten

ex-CMO of Papa John’s & Potbelly Sandwich, and ex-VP of Digital of Wendy's

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Shubham Tiwari

Community Manager, Salespanel

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